We think you should attend both! (But we are biased).

If you are only able to commit to attending one event per year then you will need to choose based on your own circumstances such as: are you closer to London or Birmingham and do you have more time to visit a spring event or an autumn event.

You should also take into consideration your personal objectives for attending. Both London and Birmingham events have different exhibitors and different conference content. Outside of our core primary care content, if you have specific interest in women’s health then Best Practice London is for you, if you want to focus on respiratory health then Best Practice Birmingham is where you need to be. So, you should review which exhibitor line up or conference programme suits your objectives best.

We would always recommend that you attend both if possible as you can:

- Double up on your CPD
- Follow up with new business connections
- Get timely clinical and policy updates

For more information on the benefits of visiting any of our events, click on the relevant link(s) below:

Best Practice London
Women's Health Professional Care
Best Practice Birmingham
Respiratory Professional Care

Our events are FREE for UK registered healthcare professionals, allied healthcare professionals, and non-healthcare professionals / Other Relevant Decision Makers (ORDMs) working in a primary healthcare capacity, directly for a GP Practice, PCN, ICB or a private healthcare setting.

If you do not meet this criteria, you may be able to purchase a ticket.

For more information on how to attend our events, click the relevant link below:

How to attend Best Practice London & Women’s Health Professional Care
How to attend Best Practice Birmingham & Respiratory Professional Care

Whilst we accept onsite registrations at our Best Practice events, we strongly suggest that you pre-register online in advance of the event.

Pre-registration has the following benefits:

- Once your registration is confirmed, you are guaranteed entry
- You will receive your badge before the event, so no need to queue onsite
- just show your badge and walk right in!
- Pre-registering also provides you with early access to the official event app; enabling you to plan your entire visit, bookmark conference sessions you want to attend, shortlist exhibitors you want to visit, connect with exhibitors and visitors, and pre-arrange meetings for when you are at the event.
- We will also provide you with key updates so that you stay informed before the event.

For more information on registering for our events, click the relevant link below:

How to attend Best Practice London & Women’s Health Professional Care
How to attend Best Practice Birmingham & Respiratory Professional Care

All Best Practice events are certified for accredited CPD.

You can earn CPD points by attending both the exhibition and conference elements of all Best Practice events (subject to the criteria of your regulatory/membership body).

All attendees whose badges are scanned entering the exhibition hall will receive an Attendance Certificate detailing the day(s)/date(s) they attended the event. Conference attendees will also receive a Session Certificate listing all the conference sessions they attended.

Your regulatory/membership body can advise you how to convert your event and conference attendance into qualifying CPD points. Your session certificate will only list sessions that your badge was scanned in to, so it is important that you have your badge scanned at each session you attend.

We think you should exhibit at both! (But we are biased).

If you are only able to commit to exhibiting at one event then you should consider which event aligns with your commercial objectives best. You may want to focus your efforts based on geography, and whilst both the London and Birmingham events attract attendees from across the UK you will naturally find a greater concentration of attendees from across London, Home Counties and the South at Best Practice London; if you want to focus on engaging with decision makers from across the Midlands and the North, you may decide that Best Practice Birmingham is better for you.

You should also consider how your products and objectives align with the conference content, as the more closely aligned you are with the content, the more relevant people you are likely to meet. Additionally, if your products and services fall within the sphere of women’s health, then Best Practice London is for you as there is a dedicated focus through the co-located Women’s Health Professional Care exhibition and conference. If you more aligned to respiratory health, then Best Practice Birmingham is where you should be as part of the co-located Respiratory Professional Care exhibition and conference.

We would always recommend that you exhibit at both if possible as you will:

- Expand your promotional reach
- Double your lead generation potential – only 3% of visitors attend both events
- Create more face-to-face opportunities with existing clients and prospects
- Access total delegate buying power of almost £1.5bn
- Benefit from greater exposure for product launches

For more guidance regarding which event is best for your organisation, make a stand booking enquiry or contact the sales team.

As the leading business-to-business events for general practice and primary care in the UK, you will meet a broad spectrum clinical and non-clinical staff from across the sector.

Clinicians, from practice nurses and pharmacists through to general practitioners are key influencers in the procurement process. GP partners, clinical directors, practice managers/directors, digital transformation leads, PCN managers, and commissioning leads attend in abundance – highly motivated decision makers looking for products and solutions to improve practice efficiencies and patient outcomes.

A third of Best Practice London & Women’s Health Professional Care attendees and almost a half of attendees of Best Practice Birmingham & Respiratory Professional are budget holders and decision makers in the procurement process – bringing with them a combined purchasing power of almost £1.5bn.

For a comprehensive breakdown of who you will meet at either Best Practice event, you can request the latest Sales Prospectus.

As the old saying goes, “the early bird catches the worm” – so the sooner you are ready to book a stand the better it is for you.

Booking early gives you the best possible chance to secure the most suitable spot on the floorplan to meet your objectives. Prime locations get snapped up very quickly so taking decisive action early will ensure you don’t miss out on that all important spot.

Securing your space early also gives you more time to plan and prepare for the event, and you will also benefit from more promotional exposure across our digital platforms.

You can get the ball rolling by completing our stand booking enquiry form. There’s no commitment to book a stand, it simply allows us to contact you to discuss your requirements and objectives in more detail and to provide you with a proposal tailored to your needs.

We fully understand the commercial benefits of aligning your brand with the UK’s number one primary healthcare event series and tapping into our engaged audience of buyers and decision makers. To that end we have created a comprehensive range of sponsorship and branding opportunities, designed to do just that.

From premium sponsorship opportunities including registration and VIP programme sponsorship, to targeted alignment with our range of conference topics; as well as a wide choice of onsite branding opportunities and digital advertising activations, we’ve got you covered!

For more information on our sponsorship opportunities, visit our sponsorship page, or request any of our sponsorship brochures by completing the sponsorship information request form.

For more information on our branding and advertising opportunities, visit our advertising page, or request our advertising brochure by completing the advertising information request form.