The Fuller Stocktake report (2022) aligns with other key NHS drivers in recognising an urgent need to address increasing demands on primary care services to provide proactive and personalised care, with “primary care teams stretched beyond capacity, with staff morale at a record low”. This was a challenge which NHS Bedfordshire, Luton and Milton Keynes Integrated Care Board (BLMK ICB) were keen to address. In addition, with mental health issues now affecting 1-in-4 people, BLMK ICB also recognised the need to invest more in mental health prevention and support for its population - particularly in supporting people with long-term conditions – given that poor mental health is the most common co-morbidity for this significant cohort. A collaboration between BLMK ICB, ShinyMind, and NHS Arden & GEM CSU resulted in the creation of the Shine Programme, which research shows has already benefitted staff morale and enabled patients to better self manage their physical and mental health.