Best Practice Birmingham
Showcasing innovation in primary care
Since its launch in 2014, Best Practice Birmingham has established itself as the UK’s leading business-to-business event for the primary healthcare sector.
Exhibiting at Best Practice Birmingham positions your brand at the heart of a thriving healthcare community.
It's your opportunity to connect face-to-face with thousands of decision-makers, influencers, and front-line professionals actively seeking new products, solutions, and partnerships to improve patient outcomes and practice efficiencies.
Exhibiting at Best Practice Birmingham positions your brand at the heart of a thriving healthcare community.
It's your opportunity to connect face-to-face with thousands of decision-makers, influencers, and front-line professionals actively seeking new products, solutions, and partnerships to improve patient outcomes and practice efficiencies.
4,500+
Attendees seeking innovative solutions
18,000+
Sales leads generated by exhibiting companies
£2.2M
Average budget held by budget holders
£960M+
Total delegate buying power at the event
Delegate Profile
Who you will meet
Each year, Best Practice Birmingham's exhibition supports more than 250 exhibiting companies in showcasing their products and solutions to more than 4,500 attendees from across primary healthcare.
The exhibition enables buyers to make faster, more informed purchase decisions across the entire supply chain.
The exhibition enables buyers to make faster, more informed purchase decisions across the entire supply chain.
- Clinical directors
- PCN managers/leads
- Primary care commissioning leads
- ICS leads
- GP Partners
- Practice managers/directors
- Business managers/directors
- Digital transformation leads
- Clinical leads
- General practitioners
- Other leadership roles
- Practice pharmacists
- Pharmacists/clinical pharmacists
- Practice nurses
- Women's health specialists
- Respiratory specialists
- Other clinical roles
- ARRS roles
Why Exhibit
Reasons to exhibit
Meet qualified, motivated buyers
Engage directly with 4,500+ healthcare professionals from across the UK's primary and respiratory healthcare sectors.
Generate leads and drive sales
Build a pipeline of high-quality contacts and convert meaningful conversations into long-term partnerships.
Launch and showcase innovation
Demonstrate your latest products, technologies, and services in a hands-on environment where delegates are ready to discover what's new.
Strengthen your brand presence
Raise awareness among key decision-makers and align your brand with one of the most respected educational events in the healthcare calendar.
Benefit from year-round exposure
Enjoy pre-show and post-show marketing opportunities across multiple platforms, extending your brand's visibility beyond the exhibition floor.
93%
of delegates attend to explore new products and solutions on the exhibition floor
93%
of delegates were grateful to be able to meet new and upcoming suppliers
97%
of delegates were delighted with the opportunity to reconnect with suppliers
Download Information
Get the lowdown on our events
Testimonials
Exhibitor feedback
Your questions answered
Frequently asked questions
01
Best Practice Birmingham attracts a highly engaged audience from across primary care and the wider healthcare sector. Attendees typically include:
- GP partners, salaried GPs, and locum GPs
- Practice nurses
- Practice pharmacists and clinical pharmacists
- Practice, operations, and finance managers and directors
- Clinical directors and PCN leaders
- Clinical leads
- NHS and healthcare system decision-makers
- Senior professionals working across Primary Care Networks (PCNs), and Integrated Care Systems (ICSs)
This diverse audience provides exhibitors with opportunities to engage with both clinical and operational stakeholders involved in healthcare delivery and service improvement.
You can download the latest sales prospectus or post-event report for more information on the high-quality audience Best Practice Birmingham delivers.
- GP partners, salaried GPs, and locum GPs
- Practice nurses
- Practice pharmacists and clinical pharmacists
- Practice, operations, and finance managers and directors
- Clinical directors and PCN leaders
- Clinical leads
- NHS and healthcare system decision-makers
- Senior professionals working across Primary Care Networks (PCNs), and Integrated Care Systems (ICSs)
This diverse audience provides exhibitors with opportunities to engage with both clinical and operational stakeholders involved in healthcare delivery and service improvement.
You can download the latest sales prospectus or post-event report for more information on the high-quality audience Best Practice Birmingham delivers.
02
Yes. Best Practice Birmingham attracts a significant number of healthcare professionals who are directly involved in evaluating, recommending or purchasing products and services for their organisations.
Many attendees hold leadership, management or clinical decision-making responsibilities within GP practices, Primary Care Networks (PCNs), Integrated Care Boards (ICBs), community healthcare providers and private healthcare organisations, making the event an effective platform for generating high-quality leads and meaningful business conversations.
Many attendees hold leadership, management or clinical decision-making responsibilities within GP practices, Primary Care Networks (PCNs), Integrated Care Boards (ICBs), community healthcare providers and private healthcare organisations, making the event an effective platform for generating high-quality leads and meaningful business conversations.
03
Best Practice Birmingham combines a large-scale exhibition with a CPD-accredited conference programme, creating an environment where healthcare professionals actively seek solutions to current clinical and operational challenges.
The event is specifically focused on primary care but also benefits from being co-located with Respiratory Professional Care, attracting an audience with strong clinical engagement and clear professional development objectives.
This creates valuable opportunities for exhibitors to connect with attendees who are actively looking for new products, services and innovations.
The event is specifically focused on primary care but also benefits from being co-located with Respiratory Professional Care, attracting an audience with strong clinical engagement and clear professional development objectives.
This creates valuable opportunities for exhibitors to connect with attendees who are actively looking for new products, services and innovations.
04
Best Practice Birmingham is well suited to organisations offering products, services or solutions that support primary care delivery. This includes companies specialising in:
- Healthcare technology and digital health
- Medical devices and diagnostics
- Pharmaceuticals and prescribing support
- Workforce, recruitment and training solutions
- Practice management and business services
- Clinical service providers
- Data, analytics and population health solutions
- Patient engagement technologies
- Respiratory healthcare products and services
Whether you're looking to generate leads, launch a new product, strengthen brand awareness or engage with healthcare decision-makers, the event provides access to a highly relevant audience.
Make a stand booking enquiry to discover how exhibiting at Best Practice Birmingham can benefit your company.
- Healthcare technology and digital health
- Medical devices and diagnostics
- Pharmaceuticals and prescribing support
- Workforce, recruitment and training solutions
- Practice management and business services
- Clinical service providers
- Data, analytics and population health solutions
- Patient engagement technologies
- Respiratory healthcare products and services
Whether you're looking to generate leads, launch a new product, strengthen brand awareness or engage with healthcare decision-makers, the event provides access to a highly relevant audience.
Make a stand booking enquiry to discover how exhibiting at Best Practice Birmingham can benefit your company.
05
Exhibition packages vary depending on stand size and sponsorship requirements, but typically include exhibition space, company listing opportunities, exhibitor badges and access to event marketing support.
Our team can also discuss a range of branding, sponsorship and thought leadership opportunities designed to help maximise your visibility before, during and after the event.
For full details of available packages, please contact the Best Practice sales team.
Our team can also discuss a range of branding, sponsorship and thought leadership opportunities designed to help maximise your visibility before, during and after the event.
For full details of available packages, please contact the Best Practice sales team.
06
Yes. Lead capture and visitor scanning solutions are available to help exhibitors efficiently collect and manage visitor information during the event.
These tools allow exhibitors to scan attendee badges, record lead information and support post-event follow-up activities, helping maximise return on investment and sales opportunities generated at the show.
Further details on available lead capture solutions will be provided as part of the exhibitor onboarding process.
These tools allow exhibitors to scan attendee badges, record lead information and support post-event follow-up activities, helping maximise return on investment and sales opportunities generated at the show.
Further details on available lead capture solutions will be provided as part of the exhibitor onboarding process.
07
We work closely with exhibitors to help maximise visibility before, during, and after the event. Promotional support may include:
- Company profiles on the event website
- Listings within the event app
- Social media promotion opportunities
- Inclusion in event communications and marketing campaigns
- Digital branding opportunities
- Sponsorship and advertising enhancements
Our goal is to help exhibitors increase awareness, attract more visitors to their stand, and achieve measurable event outcomes.
Contact us to learn more.
- Company profiles on the event website
- Listings within the event app
- Social media promotion opportunities
- Inclusion in event communications and marketing campaigns
- Digital branding opportunities
- Sponsorship and advertising enhancements
Our goal is to help exhibitors increase awareness, attract more visitors to their stand, and achieve measurable event outcomes.
Contact us to learn more.
08
Absolutely. Many organisations choose to exhibit at both Best Practice Birmingham and Best Practice London to maximise their reach across the primary care community.
Exhibiting at multiple events enables you to engage with a broader audience, strengthen brand visibility throughout the year and build relationships with healthcare professionals across different regions of the UK.
The Best Practice team can discuss portfolio opportunities and bespoke packages for organisations looking to participate across multiple events.
Exhibiting at multiple events enables you to engage with a broader audience, strengthen brand visibility throughout the year and build relationships with healthcare professionals across different regions of the UK.
The Best Practice team can discuss portfolio opportunities and bespoke packages for organisations looking to participate across multiple events.
Need to know more?
More of your questions answered