Poor communication drives up demand and blocks digital access. This session shows how to get communication right across websites, SMS, the NHS App, social media, in-practice, and in-consultation channels. Drawing on Redmoor’s work with over 800 GP practices, we’ll explore how AI systems & avatars, better use of data, and joined-up messaging can reduce pressure and improve access.

• 1.Recognise how unclear or inconsistent communication increases demand and limits digital uptake
• 2.Learn how to improve messaging across all channels, including in-person and during consultations
• 3.Understand how to apply tools like AI avatars, social media frameworks, and communication audits to reduce workload and improve patient experience