Making access simple: Connecting clicks & calls

Patient demand is rising while resources remain stretched. For practice managers, navigating fragmented systems, access targets, and patient expectations can feel like a maze. This session explores how cloud telephony and automation can simplify access, reduce bottlenecks, and support fairer, more consistent patient journeys. Using real case studies, we’ll show how practices are cutting routine calls, freeing staff for clinical care, and ensuring no patient is left behind.
- 1.Understand the most common access challenges and how to approach them differently.
- 2.Explore practical examples of using telephony and automation to improve patient journeys and reduce demand on staff.
- 3.Recognise how to deliver a consistent “digital front door” across phone, app, and website to avoid leaving patients behind.