In an increasingly strained financial environment, general practices are under mounting pressure to deliver high-quality care while maintaining financial viability. This session explores the key drivers of financial instability in general practice, from rising demand and static funding to workforce shortages and increasing operational costs. With a practical focus for both GPs and Practice Managers, the session will offer strategies for improving financial sustainability, including effective resource allocation, diversification of income, workforce planning, and smarter use of data and digital tools. This session will illustrate how practices are adapting — and thriving — despite the challenges.

• 1.Identify key financial challenges currently impacting general practice
• 2. Evaluate practical strategies to improve financial sustainability
• 3.Understand tools to support strategic financial planning