Hippo Labs

Transforming Recalls and Proactive Care in Primary Care

Hippo Labs was founded in 2021 by GP practice leader Sachin Gupta, who, after years of managing five practices, saw first-hand how manual, fragmented recall processes burdened both clinical and administrative staff. Frustrated by spreadsheets, duplication, and wasted resources, he partnered with technologists to build a smarter solution.

Our Solution
Hippo integrates seamlessly with clinical systems to automate patient recalls and proactive care outreach. Using multi-channel communication – including WhatsApp, NHS App, SMS, & email – Hippo learns patient preferences over time to maximise uptake. Practices using Hippo consistently achieve 50–60% recall uptake, far above the 15–20% typically seen with traditional methods.

Why Practices Choose Hippo
Automation-first: Removes repetitive manual tasks so staff can focus on patients.
Proven Impact: From flu to diabetes recalls, practices see higher attendance rates, reduced DNAs, and more efficient use of clinical time.
Scalable Growth: Already serving over 1 million patients across the UK, Hippo is helping practices and PCNs meet QOF and CQC targets while future-proofing care delivery.
Built by practices, for practices: Developed out of real-world primary care challenges, not as a generic tech product.

What’s Next
We are extending Hippo to support multi-morbidity care pathways – helping practices bring patients in for multiple needs at once, cutting costs and improving patient experience.

Visit us at Best Practice Birmingham 2025 to see a live demo, talk with our team, and hear how Hippo is already helping practices across the country deliver proactive care at scale.