Best Practice London
Showcasing innovation in primary care
Since its launch in 2023, Best Practice London has established itself as the leading business-to-business event for the primary healthcare sector.
Exhibiting at Best Practice London positions your brand at the heart of a thriving healthcare community across London and the south of England.
It's your opportunity to connect face-to-face with thousands of decision-makers, influencers, and front-line professionals actively seeking new products, solutions, and partnerships to improve patient outcomes and practice efficiencies.
Exhibiting at Best Practice London positions your brand at the heart of a thriving healthcare community across London and the south of England.
It's your opportunity to connect face-to-face with thousands of decision-makers, influencers, and front-line professionals actively seeking new products, solutions, and partnerships to improve patient outcomes and practice efficiencies.
2,500+
Attendees seeking innovative solutions
12,200+
Sales leads generated by exhibiting companies
£1.66M
Average budget held by budget holders
£514M+
Total delegate buying power at the event
Delegate Profile
Who you will meet
Each year, Best Practice London's exhibition supports more than 150 exhibiting companies in showcasing their products and solutions to more than 2,500 attendees from across primary healthcare.
The exhibition enables buyers to make faster, more informed purchase decisions across the entire supply chain.
The exhibition enables buyers to make faster, more informed purchase decisions across the entire supply chain.
- Clinical directors
- PCN managers/leads
- Primary care commissioning leads
- ICS leads
- GP Partners
- Practice managers/directors
- Business managers/directors
- Digital transformation leads
- Clinical leads
- General practitioners
- Other leadership roles
- Practice pharmacists
- Pharmacists/clinical pharmacists
- Practice nurses
- Women's health specialists
- Respiratory specialists
- Other clinical roles
- ARRS roles
Why Exhibit
Reasons to exhibit
Meet qualified, motivated buyers
Engage directly with 2,500+ healthcare professionals from across the UK's primary and women's heatlhcare sectors.
Generate leads and drive sales
Build a pipeline of high-quality contacts and convert meaningful conversations into long-tern partnerships.
Launch and showcase innovation
Demonstrate your latest products, technologies, and services in a hands-on environment where delegates are ready to discover what's new.
Strengthen your brand presence
Raise awareness among key decision-makers and align your brand with one of the most respected educational events in the healthcare calendar.
Benefit from year-round exposure
Enjoy pre-show and post-show marketing opportunities across multiple platforms, extending your brand's visibility beyond the exhibition floor.
88%
of delegates attend to explore new products and solutions on the exhibition floor
89%
of delegates were grateful to be able to meet new and upcoming suppliers
97%
of delegates were delighted with the opportunity to reconnect with suppliers
Download Information
Find out more about our events
Testimonials
Exhibitor feedback
Your Questions Answered
Frequently asked questions
01
Best Practice London attracts a highly engaged audience from across primary care and the wider healthcare sector. Attendees typically include:
- GP partners, salaried GPs, and locum GPs
- Practice nurses
- Practice pharmacists and clinical pharmacists
- Practice, operations, and finance managers and directors
- Clinical directors and PCN leaders
- Clinical leads
- NHS and healthcare system decision-makers
- Senior professionals working across Primary Care Networks (PCNs), and Integrated Care Systems (ICSs)
This diverse audience provides exhibitors with opportunities to engage with both clinical and operational stakeholders involved in healthcare delivery and service improvement.
You can download the latest sales prospectus or post-event report for more information on the high-quality audience Best Practice London delivers.
- GP partners, salaried GPs, and locum GPs
- Practice nurses
- Practice pharmacists and clinical pharmacists
- Practice, operations, and finance managers and directors
- Clinical directors and PCN leaders
- Clinical leads
- NHS and healthcare system decision-makers
- Senior professionals working across Primary Care Networks (PCNs), and Integrated Care Systems (ICSs)
This diverse audience provides exhibitors with opportunities to engage with both clinical and operational stakeholders involved in healthcare delivery and service improvement.
You can download the latest sales prospectus or post-event report for more information on the high-quality audience Best Practice London delivers.
02
Yes. Best Practice London attracts a significant number of healthcare professionals who influence, recommend, evaluate, or make purchasing decisions within their organisations.
This includes practice owners, GP Partners, Clinical Directors, Practice Managers, pharmacists, and senior NHS professionals responsible for identifying solutions that improve patient outcomes, operational efficiency, workforce productivity, and service delivery.
The event provides a valuable opportunity to engage directly with decision-makers and those involved in procurement and implementation processes.
You can download the latest sales prospectus or post-event report for more information on the high-quality audience Best Practice London delivers.
This includes practice owners, GP Partners, Clinical Directors, Practice Managers, pharmacists, and senior NHS professionals responsible for identifying solutions that improve patient outcomes, operational efficiency, workforce productivity, and service delivery.
The event provides a valuable opportunity to engage directly with decision-makers and those involved in procurement and implementation processes.
You can download the latest sales prospectus or post-event report for more information on the high-quality audience Best Practice London delivers.
03
Best Practice London combines a large-scale exhibition with an accredited educational programme designed specifically for primary care professionals.
Unlike broader healthcare events, Best Practice London focuses on the real-world challenges and opportunities facing general practice today. This attracts an audience actively seeking practical solutions, new ideas, and innovative products that can be implemented within their organisations.
The event also benefits from being co-located with Women's Health Professional Care, creating additional opportunities to connect with healthcare professionals interested in women's health and related specialisms.
Unlike broader healthcare events, Best Practice London focuses on the real-world challenges and opportunities facing general practice today. This attracts an audience actively seeking practical solutions, new ideas, and innovative products that can be implemented within their organisations.
The event also benefits from being co-located with Women's Health Professional Care, creating additional opportunities to connect with healthcare professionals interested in women's health and related specialisms.
04
Best Practice London is ideal for organisations that provide products, services, technologies, or solutions to primary care. This includes:
- Healthcare technology providers
- Digital health and AI companies
- Medical device manufacturers
- Pharmaceutical and medicines management organisations
- Workforce and recruitment providers
- Professional services and consultancy firms
- Training and education providers
- Clinical service providers
- Healthcare charities, associations, and NHS organisations
Whether your objective is lead generation, brand awareness, product launches, customer engagement, or market research, exhibiting provides direct access to your target audience.
Make a stand booking enquiry to discover how exhibiting at Best Practice London can benefit your company.
- Healthcare technology providers
- Digital health and AI companies
- Medical device manufacturers
- Pharmaceutical and medicines management organisations
- Workforce and recruitment providers
- Professional services and consultancy firms
- Training and education providers
- Clinical service providers
- Healthcare charities, associations, and NHS organisations
Whether your objective is lead generation, brand awareness, product launches, customer engagement, or market research, exhibiting provides direct access to your target audience.
Make a stand booking enquiry to discover how exhibiting at Best Practice London can benefit your company.
05
Exhibition packages typically include:
- Allocated exhibition space
- Company listing within the exhibitor directory
- Access to the official event app and networking platform
- Exhibitor badges for your team
- Marketing materials and exhibitor resources
- Access to event promotion opportunities
Specific inclusions may vary depending on the stand package selected. Our team will be happy to discuss the options available and recommend the package best suited to your objectives.
- Allocated exhibition space
- Company listing within the exhibitor directory
- Access to the official event app and networking platform
- Exhibitor badges for your team
- Marketing materials and exhibitor resources
- Access to event promotion opportunities
Specific inclusions may vary depending on the stand package selected. Our team will be happy to discuss the options available and recommend the package best suited to your objectives.
06
Yes. Exhibitors have access to lead capture tools that enable them to scan visitor badges and collect prospect information quickly and efficiently during the event.
These tools help exhibitors qualify leads, record interactions, and support timely post-event follow-up, ensuring maximum value from every conversation.
Further details on available lead capture solutions will be provided as part of the exhibitor onboarding process.
These tools help exhibitors qualify leads, record interactions, and support timely post-event follow-up, ensuring maximum value from every conversation.
Further details on available lead capture solutions will be provided as part of the exhibitor onboarding process.
07
We work closely with exhibitors to help maximise visibility before, during, and after the event. Promotional support may include:
- Company profiles on the event website
- Listings within the event app
- Social media promotion opportunities
- Inclusion in event communications and marketing campaigns
- Digital branding opportunities
- Sponsorship and advertising enhancements
Our goal is to help exhibitors increase awareness, attract more visitors to their stand, and achieve measurable event outcomes.
Contact us to learn more.
- Company profiles on the event website
- Listings within the event app
- Social media promotion opportunities
- Inclusion in event communications and marketing campaigns
- Digital branding opportunities
- Sponsorship and advertising enhancements
Our goal is to help exhibitors increase awareness, attract more visitors to their stand, and achieve measurable event outcomes.
Contact us to learn more.
08
Absolutely. Many organisations choose to exhibit across multiple Best Practice events to increase brand visibility and engage with different healthcare audiences throughout the year.
Exhibiting at both Best Practice London and Best Practice Birmingham, or alongside specialist events such as Women's Health Professional Care and Respiratory Professional Care, can help you extend your reach and build stronger relationships across the primary care sector.
Our team can create a tailored multi-event package aligned with your commercial objectives and target audience.
Contact us to discuss your specific requirements and objectives in more detail.
Exhibiting at both Best Practice London and Best Practice Birmingham, or alongside specialist events such as Women's Health Professional Care and Respiratory Professional Care, can help you extend your reach and build stronger relationships across the primary care sector.
Our team can create a tailored multi-event package aligned with your commercial objectives and target audience.
Contact us to discuss your specific requirements and objectives in more detail.
Need to know more?
More of your questions answered