After graduating from Salford University, Adam gained varied NHS experience at Royal London Hospital and Barts Health before specialising in MSK physiotherapy, building expertise across the NHS, private sector and sports. With a focus on chronic pain and the biopsychosocial model, he was part of an early FCP pilot in 2017 before becoming Clinical Lead for FCP and MSK services across Yorkshire and North East with Pure Unity Health. Now heading up Pure Health and Wellbeing Services nationally, Adam champions preventative, personalised care for chronic conditions, aligned with NHS priorities on prevention and reducing health inequalities.