Bex Cottey is Business Manager at Conisbrough Group Practice in South Yorkshire and South Yorkshire Peer Ambassador for NHS England, where she leads operational management and digital transformation initiatives. Under her leadership, Conisbrough has been recognized by NHS England as a best practice example for delivering the Primary Care Access Plan. Bex has successfully implemented AI-powered solutions including Emma from QuantumLoopAI to manage increased digital demand, achieving measurable improvements in workload and patient satisfaction. She brings practical, frontline experience on what actually works when implementing technology in busy GP practices.