James Rose is a healthcare innovation and market access expert, leading industry engagement at Health Innovation Oxford & Thames Valley. With over 20 years of experience spanning life sciences, pharma, and healthcare, James specialises in supporting innovators to navigate the complexities of NHS adoption. James has worked across multiple high-profile projects, collaborating with industry, academia, and the NHS to accelerate the spread of digital health, medtech, and pharmaceutical innovations. He is a Trustee at the Primary Care Respiratory Society (PCRS) and an active contributor to national health policy discussions.