Max is the CEO and Founder of Vor, a proprietary AI Engine that enables gyms and health clubs to deliver hyper-personalised, effective and safe workouts, at scale. Whilst developing the technology, it became clear that its potential expands far beyond the fitness industry alone. As a result, Vor is now expanding into healthtech, with Type II Diabetes exercise programmes launching in H1 this year. Max describes Vor as ‘the most powerful workout generation tool in the world', and believes that this innovative technology will be a game-changer in the fields of proactive healthcare and exercise as medicine.