Sarah is a Deep End GP in Sheffield, serving a diverse population in a socioeconomically deprived area. Motivated by experiences in clinical practice, she leads research in palliative care and end-of-life care as Associate Professor of Palliative Care at the University of Leeds. She is also National Clinical Director for Palliative Care and End-of-Life Care, NHS England, and Co-Lead for the Ambitions National Partnership for Palliative Care and End-of-Life Care, working directly with policy makers and Government to improve NHS services and patient experience.