Jennifer is passionate to end avoidable health inequalities. She set up Elemental Software in 2013 with Leeann Monk to connect people, build communities and improve lives. The pair created the Elemental social prescribing platform designed to establish, scale, and measure the uptake and impact of the social prescribing model of care, a more than medicine approach to health and social care. Jennifer strives to ensure that social prescribing is properly resourced and supported and that the difference it makes to people’s lives, communities, and the health and social care sector is recognised and valued. As the leading digital social prescribing software provider in the UK, Elemental is bridging the gap between health, housing, the VCSE (voluntary, community and social enterprise) sector, education, local government, and prison services. With a range of digital solutions designed to enable the strategy and practice of self-care and independence, and ultimately help people find their passions. Jennifer continues to work hard to bring even more solutions to support efficient, joined-up services. Jennifer and the team have since been able to help facilitate 1050 social prescribing projects, and help support over 280,000 patients through personalised care. Jennifer believes social prescribing is a powerful route out of health inequality and to ultimately improve lives.