About Best Practice

Must-Attend Events

Supporting healthcare suppliers since 2014

For more than a decade the 'Best Practice Show' has brought tens of thousands of healthcare leaders together with suppliers of cutting-edge products and solutions for the UK's primary healthcare sector.

Now, with four annual events across general practice, primary care, respiratory health and women's health, 'Best Practice' has evolved into the UK's most-attended, award-winning series of primary care events.

Exhibiting at a Best Practice event enables companies to:
 
  • Meet qualified buyers face-to-face
  • Generate new leads and drive sales
  • Launch new products and showcase innovation
  • Strengthen brand presence and position in the sector
  • Benefit from year-round exposure to our engaged community
     
Exhibit
Exhibitor FAQs
Exhibitor Profile

Products & solutions

Each year, Best Practice supports more than 400 exhibiting companies in showcasing their latest products and solutions to more than 7,000 primary healthcare attendees. Best Practice enables buyers to make faster, more-informed purchase decisions across the entire supply chain.


 
  • AI technology and solutions
  • Education and training services
  • Healthcare monitoring and diagnostics
  • Healthcare providers and support services
  • IT/ cloud infrastructure and support
  • Medical devices and supplies
  • Nutrition and food products
  • Over-the-counter products
  • Patient management solutions
  • Pharmaceuticals
  • Professional services
  • Respiratory health products and solutions
  • Sexual health and associated products
  • Software
  • Wholesalers / distributors
  • Women's health products and solutions
Testimonials

Exhibitor feedback

 

  • "Best Practice is our key event of the year. It’s not only where we meet senior decision makers looking for the latest innovations in Primary Care but also build the relationships that matter across the NHS. The conversations are nonstop and the energy truly infectious."
    Exhibitor
    Best Practice Birmingham
  • "It’s a busy and well-organised event with a real buzz among a passionate and enthusiastic crowd of delegates that has established itself as a key date in the healthcare calendar."
    Exhibitor
    Respiratory Professional Care
  • "Best Practice London delivers not just foot traffic, but the right traffic - and that makes all the difference. It’s a dynamic, evolving event that clearly listens to both delegates and exhibitors."
    Exhibitor
    Best Practice London
  • "It was a great opportunity for us to reach and engage with a wide range of professionals who specialise in women's health, engaging them in meaningful conversations about our specialist products. We appreciated the added benefit of being co-located with Best Practice London as it provided more opportunities to engage with GPs and nurses."
    Exhibitor
    Women's Health Professional Care
  • "The best 'do everything' show on the calendar! Launching new products and services, sales, networking, industry intelligence - all in one place!"
    Exhibitor
    Best Practice Birmingham
  • "It was a roaring success and perfectly aligned with Best Practice Birmingham. We have already booked our stand for the next edition and cannot wait to be back next year!"
    Exhibitor
    Respiratory Professional Care
  • "We achieved a return on investment within 20 minutes of the show opening, which allowed us to enjoy the rest of the two days establishing new relationships and engaging with existing clients."
    Exhibitor
    Best Practice London
  • "One of the busiest events we've attended! Excellent opportunity to meet and greet prospective clients in a unique collaborative environment. A very good show for us and we will definitely be back next year."
    Exhibitor
    Women's Health Professional Care

 

Exhibitor FAQs

Download Information

Find out more about our events

Post-event report

Post-event report

Discover what we delivered at last year's events.

 

Download

Sales prospectus

Sales prospectus

Learn more about the benefits of exhibiting.

 

Download

Delegate Profile

Best Practice visitors

The Best Practice series of events provides thousands of healthcare professionals and non-clinical leaders with access to the latest technological and medical advancements in primary care each year.

Attendees who work directly for the NHS or private healthcare in a general practice or primary healthcare setting also benefit from free access to the UK's most comprehensive, accredited CPD education programme.


 
  • Clinical directors
  • PCN managers/leads
  • Primary care commissioning leads
  • ICS leads
  • GP Partners
  • Practice managers
  • Business directors
  • Digital transformation leads
  • Clinical leads
  • General practitioners
  • Other leadership roles
  • Practice pharmacists
  • Pharmacists / clinical pharmacists
  • Practice nurses
  • Women's health specialists
  • Respiratory specialists
  • Other clinical roles
  • ARRS roles
Testimonials

Visitor feedback

 

  • "I have been at the event three years in a row now. Each year the show floor becomes busier and more exciting. I have taken away a lot that will help me with my practice and change the way I view primary care."
    Visitor
    Best Practice Birmingham
  • “This was a fantastic event which gives a true insight in to the world of respiratory care. Two days of evidence based up to date information provided by experts in the field of Respiratory has to be a winner!”
    Visitor
    Respiratory Professional Care
  • “My first time at Best Practice London; a great event with informative speakers and a wide range of exhibitors. I will be returning next year!”
    Visitor
    Best Practice London
  • “It was so good, and the speakers were excellent, knowledgeable and passionate about their work which I felt inspired us all to do better in our own practice.”
    Visitor
    Women's Health Professional Care
  • “Well organised and worthwhile event, I would recommend it to all practice managers, many of the exhibitors and conference sessions offered a clear insight to our road of travel over the next few years.”
    Visitor
    Best Practice Birmingham
  • “Great educational day to learn with peers in a relaxed environment and take home new ideas and products to help in my job.”
    Visitor
    Respiratory Professional Care
  • “It’s hard to find time to attend events such as this when the day job is so busy, but I found it to be a valuable and informative couple of days, and have come back with lots of ideas I want to implement.”
    Visitor
    Best Practice London
  • “The show has been really useful and informative. I find it all clinically relevant and I’ve learnt a lot that I can put into practice as a GP.”
    Visitor
    Women's Health Professional Care

 

Delegate FAQs

Your Questions Answered

Frequently asked questions

01

Each Best Practice event is both a conference and an exhibition. Our events combine a free-to-attend educational programme featuring expert-led clinical and professional development sessions with an exhibition showcasing the latest products, services, technologies, and solutions for primary care.

Attendees can earn CPD while also meeting suppliers, exploring innovations, and networking with peers.

You can learn more about our events using the links below:

Best Practice London
Women’s Health Professional Care
Best Practice Birmingham
Respiratory Professional Care

02

Best Practice events are designed for professionals working across primary care, including:

- GP partners and GPs
- Practice nurses
- Practice/business managers and directors
- Clinical directors and PCN leaders
- Pharmacists and clinical pharmacists
- Allied health professionals
- Commissioners and Integrated Care System representatives
- Other healthcare professionals involved in delivering neighbourhood and primary care services

Whether you're focused on clinical care, practice operations, workforce development, or healthcare innovation, you'll find content and connections relevant to your role.

03

Each Best Practice event serves a specific audience or area of primary care while maintaining the same commitment to education, innovation, and networking.

Best Practice Birmingham - The UK's largest event for general practice and primary care, offering a broad clinical and business-focused programme alongside a large exhibition.

Best Practice London - A London-based event focused on the latest developments in general practice, policy, workforce, digital health, and service delivery.

Women's Health Professional Care - Dedicated to women's health in primary care, covering areas such as menopause, reproductive health, contraception, and wider health inequalities affecting women.

Respiratory Professional Care - Focused on respiratory medicine within primary care, helping healthcare professionals improve diagnosis, treatment, and long-term management of respiratory conditions.

04

Potentially, yes. While Best Practice events are primarily designed for primary care professionals, they are also valuable for healthcare professionals who work closely with primary care services, including integrated care systems, secondary care specialists, commissioners, public health teams, and healthcare leaders.

If your work involves improving patient outcomes, service delivery, or collaboration with primary care teams, you'll find relevant content and networking opportunities.

Follow the links below for more information:

How to attend Best Practice London & Women’s Health Professional Care
How to attend Best Practice Birmingham & Respiratory Professional Care

05

Yes. Best Practice events feature accredited CPD educational programmes, allowing delegates to earn valuable CPD hours while attending expert-led sessions.

Whilst exhibition attendance and all conference sessions attract accredited CPD we recommend checking with your regulatory/membership body for submission rules for your annual CPD requirement.

06

Best Practice is uniquely focused on the realities of modern primary care. Unlike many healthcare events that focus on a single profession or specialty, Best Practice brings together the entire primary care team in one place.

Key benefits include:

- Free-to-attend accredited CPD education
- Practical, evidence-based content delivered by leading experts
- A focus on real-world challenges facing primary care today
- Opportunities to network with peers, NHS leaders, and industry experts
- Access to innovative products, technologies, and services that can be implemented immediately within practices and healthcare organisations
- Multiple co-located events covering complementary areas of healthcare, enabling attendees to broaden their knowledge across related disciplines

The result is a highly practical event that helps healthcare professionals improve patient care, develop professionally, and stay ahead of changes affecting primary care.

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