Become a Sponsor

Enhanced Promotion

Ultimate brand exposure. Guaranteed!

Best Practice sponsorship presents an unparalleled opportunity to market your brand in direct association with the industry's leading events for the general practice and primary care communities.

Sponsoring Best Practice positions your brand at the heart of a thriving and engaged audience and is your opportunity to connect with thousands of decision-makers, influencers, and front-line professionals - generating new sales leads and forging new, lasting business relationships.

 

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Be the first brand everyone sees

Registration sponsorship

Every attendee must register to attend our events - whether online ahead of time or onsite at the venue - making the registration process one of the most valuable and high-traffic brand touchpoints of the entire event journey.

With our robust vetting system ensuring that only qualified sector professionals are approved to attend, registration sponsorship puts your brand directly in front of the key decision-makers and influencers that matter most to your business.

And with 99% of delegates completing their registration online before arrival, this exclusive opportunity delivers unrivalled exposure to thousands of professionals at the very start of their event experience - boosting brand awareness, reinforcing your market position, and driving targeted footfall straight to your stand.

 

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Reach those that matters most

Invitation lounge sponsorship

Our exclusive invitation lounge sponsorship puts your brand in front of the most influential leaders and sector shapers who are driving the future of primary care.

Sponsoring the invitation lounge gives you exclusive access to this in-demand audience in an intimate, premium setting, creating the perfect environment for meaningful conversations and strategic engagement.

This is your opportunity to showcase your brand, build lasting relationships, and position yourself as a trusted partner to the professionals who shape future buying decisions.

 

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Turn every delegate into an ambassador

Event badge sponsorship

Every attendee at our events must wear a badge - and that means every professional walking through the doors can be a brand ambassador for you!

As the exclusive badge sponsor, your company will benefit from unrivalled visibility across the entire delegate journey, with your branding integrated into every format of the event badge.

Whether worn onsite or kept as a post-event keepsake, the badge is a constant, physical reminder of your presence at the event - and a compelling call to action to visit your stand. Turn every handshake, introduction, and connection into a moment of brand exposure.

 

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Your brand in the palm of every attendee

Official event app sponsorship

As the event experience becomes increasingly digital, the official event app has become the primary source for essential event information - replacing the printed show guide and providing real-time, interactive functionality to every participant.

Accessible before, during, and after the event, the app is used by speakers, delegates, and exhibitors alike to plan their visit, navigate the show, and connect with key contacts.

Sponsoring the official event app puts your brand at the heart of the attendee journey - delivering premium, repeated visibility to an audience of healthcare professionals, and ensuring you’re seen by decision makers as they prepare to engage with the event.

 

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Your brand delivering sector-leading education

Conference session / theatre sponsorship

Each year, our events deliver world-class educational programmes that attract sector professionals from across the UK. With presentations from some of the most respected voices in the sector, our programme is the cornerstone of the delegate experience.

Sponsoring a conference session offers your organisation the opportunity to align with trusted, high-quality education - positioning your brand as a credible thought leader in front of a targeted and engaged audience.

With options to suit every budget, session sponsorship extends your influence beyond the exhibition floor, showcases your expertise where it matters most and makes a lasting impression on the sector’s key decision-makers.

NEW! Why not take this sponsorship opportunity to the max and sponsor an entire theatre!

 

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Connect with purpose

Networking partner

Networking at Best Practice is already powerful - but partnering with us takes your onsite engagement to the next level. As a Best Practice networking partner, you’ll access a curated, pre-arranged meeting experience designed to put your team in front of the right people at exactly the right moment.

A guaranteed schedule of meetings ensures you’re connecting with delegates who match your customer profile, helping you build stronger relationships and create more impactful conversations across the two days. This partnership ensures your brand is visible, your time is optimised, and your onsite impact is maximised across both days of the show.

 

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Lead conversations, gain insights, create impact

Roundtable meeting sponsorship

A roundtable meeting offers your organisation an exclusive opportunity to connect directly with a handpicked group of healthcare professionals, clinical experts, and key opinion leaders in a focused, closed-door setting.

Whether you’re looking to position your organisation as a thought leader, showcase your expertise and client success stories, or gather real-time feedback from key prospects, a roundtable offers a powerful platform to explore industry opportunities and challenges by testing new ideas, and engage directly with the people shaping the sector.

We handle the entire roundtable process, from audience curation and invitation management to facilitation and follow-up, allowing you to focus on the conversation and insights that matter.

Position your brand at the heart of meaningful dialogue that drives innovation, collaboration, and long-term partnerships.

 

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Amplify your brand where delegates recharge

Café sponsorship

Beyond the exhibition floor and conference sessions, the café area serves as one of the key touch-points where attendees naturally pause, relax, and connect.

Sponsoring the café gives your brand a stand-out presence in a high-traffic, high-dwelltime destination - a space where conversations flow and meaningful interactions happen.

It offers a unique opportunity to align your brand with a warm, welcoming environment that enhances the delegate experience.

 

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Stay engaged. Stay relevant. All year round.

Webinar sponsorship

The educational experience of our events doesn’t stop when the doors close. With a dedicated programme of webinars running throughout the year, we continue to inform, inspire, and engage the sector on the issues that matter most.

Sponsoring a webinar offers your organisation an opportunity to maintain visibility, strengthen thought leadership, and align your brand with trusted, high-quality content - long after the live event.

With each webinar attracting a captive audience of decision-makers, clinical professionals, and sector influencers, this is your chance to keep the conversation going.

Stay front of mind year-round and position your brand as a constant voice in the sector’s ongoing dialogue.

 

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Your questions answered

Frequently asked questions

01

The right Best Practice event depends on your target audience, products, services, and marketing objectives.

Best Practice Birmingham attracts a broad primary care audience from across the UK, making it ideal for organisations looking to reach GP partners, clinical directors, practice managers, digital transformation leads, pharmacists, PCN leaders, and wider healthcare professionals at scale.

Best Practice London offers access to a highly engaged primary care audience in the capital and Southeast, with strong attendance from clinical and decision-making professionals.

Women's Health Professional Care is designed for organisations specialising in women's health, menopause, contraception, fertility, gynaecology, and related services.

Respiratory Professional Care provides direct access to healthcare professionals involved in the diagnosis, treatment, and management of respiratory conditions.

Our team can help identify the event, or combination of events, that best aligns with your business objectives and target market, so contact us today.

02

Best Practice events bring together professionals from across the primary care ecosystem, including:

- GP partners and GPs
- Practice nurses
- Practice/business managers and directors
- Clinical directors and PCN leaders
- Pharmacists and clinical pharmacists
- Allied health professionals
- Commissioners and Integrated Care System representatives
- NHS decision makers
- Healthcare leaders, educators, and influencers
- Other healthcare professionals involved in delivering neighbourhood and primary care services

This diverse audience enables exhibitors and sponsors to engage with both clinical and non-clinical decision-makers involved in patient care, service delivery, and procurement.

For more insight into the audience we deliver download the latest post-event report or sales prospectus.

03

Exhibiting provides your organisation with a dedicated presence on the exhibition floor, allowing you to showcase products and services, generate leads, demonstrate solutions, and meet healthcare professionals face-to-face.

Sponsorship offers additional opportunities to increase visibility and strengthen brand awareness before, during, and after the event. Available sponsorship options include event registration and badging, digital platforms, branded theatres, educational sessions, networking programmes, and much more.

Our sponsorship opportunities provide increased visibility and stronger brand awareness through a mix of digital advertising, event communications, lead-generation opportunities, and thought-leadership activities.

Many organisations choose a combination of exhibiting and sponsorship to maximise their return on investment and increase engagement with attendees.

Visit our sponsorship page to discover what sponsorship opportunities are available or download our latest sponsorship brochures for more information.

04

Yes. We offer opportunities for organisations to participate across multiple Best Practice events through integrated sponsorship and exhibition packages.

Multi-event partnerships can help increase brand visibility, provide access to different healthcare audiences, and deliver a consistent presence throughout the year. Packages can be tailored to your objectives, budget, and target market.

Please contact our team to discuss the most suitable options for your organisation.

05

Yes. We can provide detailed audience insights to help you evaluate the suitability of each event, including:

- Professional roles and job functions
- Seniority and decision-making responsibility
- Organisation type
- Geographic location
- Clinical specialisms and areas of interest
- Historical attendance figures
- Exhibitor and sponsor performance metrics

Our latest post-event reports and sales prospectuses provide more detail on the audiences we attract to Best Practice events, and you can contact the team to discuss how our attendees align with your target customer profile.

06

Absolutely. We understand that every organisation has different objectives, whether that's lead generation, brand awareness, product launches, thought leadership, market research, or customer engagement.

We can work with you to create a bespoke package that combines exhibition space, branding opportunities, educational content, networking activities, and digital marketing support to meet your goals.

Our aim is to build a partnership with you that delivers measurable results and long-term value - contact us today.

07

Sponsorship allows your organisation to connect with a highly targeted audience of healthcare professionals and decision-makers while increasing visibility and credibility within the primary care sector. Benefits include:

- Increased brand awareness among key healthcare audiences
- Opportunities to demonstrate thought leadership
- Access to qualified leads and prospective customers
- Enhanced engagement before, during, and after the event
- Platform for product launches and service promotion
- Stronger relationships with existing customers and partners
- Association with trusted educational content and industry-leading events

By aligning your brand with Best Practice events, you can position your organisation at the centre of conversations shaping the future of primary care – contact our team today to start your Best Practice journey.

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